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Karren Brady chooses British design house CHERIDA for her 2019 The Apprentice debut. 
How was the overall bespoke CHERIDA experience?- Cherida was a delight to work with throughout the entire process of creating my perfect business dress: from conceptualisation, the design and intricate thought process behind it.


What was the fitting like? - The one-on-one fittings with an expert team, ensured my garment fit like a glove, the creation of the item and updates of the hand-made elements, the service and delivery was all first-class and as bespoke as the finished item itself.

How did the CHERIDA garment make you feel when wearing it?- I wanted a powerful, strong look and the dress conveys style and power in the workplace whilst still letting me feel like a feminine woman.

Would you recommend CHERIDA? - I cannot thank her enough and I would recommend her  to any other business women looking to amplify their career and day to day life.